Performance coaching has been called the study of success, because it is based on studying what successful people do. Performance coaching has many proven success stories from athletes incorporating these proven psychological practices into their training and competition. Studies show that within a group of athletes of equal ability, those who receive mental training outperform those who don’t nearly every time. The power of freeing your mind and incorporating visualization and mental rehearsal have been demonstrated by many highly successful athletes. Research studies also indicate that mental skills are similar to physical skills in that they too need development and practice.